Not only is double-opt in a way to ensure your lead sources are sending verified and accurate leads it also is now a requirement in most of Europe. Think about it, you buy a lead from a lead source not knowing really if the person has any real interest.
The double opt-in system allows you to send an automated confirmation email to verify correctness of the email address supplied as well as confirming interest.
This system is also equipped with customized landing pages which provide flexibility in what information is shown to the consumer as well as how it is displayed.
LeadExec’s reporting and pivot grid system provides insight into the results in terms of how many emails were sent, leads confirmed, as well as opt-out responses. Leads are held in a quality control state until an opt-in confirmation is received, then they are pushed through to delivery allowing only…
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